She may have lost a bet after the New York Giants won Super Bowl XLVI yesterday, but Maria Menounos definitely gained some new fans today.
After: The 38-year-old presenter is smiling, and why shouldn't he look so happy given the woman beside him?
The 33-year-old Extra host gamely stripped down to a tiny string bikini in Times Square this afternoon.
She had promised her Extra co-host Mario Lopez that she would wear a Giants bikini in the bitter New York cold if the New England Patriots lost the Super Bowl.
The brunette beauty is a longtime fan of the American football team as she was born in Massachusetts.
Never one to forfeit a bet, Menounos disrobed to reveal a sparkly red and blue top and brief white bottoms today.
She wisely kept a pair of warm Ugg boots on her feet.
The presenter definitely earned some appreciative glances from the men in the crowd, including co-host Lopez.
The terms of the bet were that Menounos would 'bare all' if the Patriots lost, while correspondent A.J. Calloway would have to wear a Patriots cheerleader outfit.
She tweeted a photograph of herself earlier today wearing her robe with the caption: 'Ready to face the music.'
She had to steal herself for the big reveal though as she departed Indianapolis to arrive in the Big Apple.
She wrote: 'Flying to ny now...today is gonna stink. At least it's not bitter cold there. Should be 50 degrees I hear.'
The correspondent doesn't blame her team for losing, or for the fact that she had to strut her stuff in the midst of Manhattan.
After: The 38-year-old presenter is smiling, and why shouldn't he look so happy given the woman beside him?
'Sorry, but you know what - I love the Pats for fighting to the bitter end. #PATRIOTpride', she write.
Her 38-year-old co-host was as impressed by her dedication to keeping her word as he was to her fabulous figure.
He wrote on his Twitter page earlier today: 'My girl @mariamenounos lost a Super Bowl bet & had to wear a NY Giants bikini!Big props..Look great.'